Advertise on 980 the Sports Zone

980 The Sports Zone is all sports, all the time. If you’re looking for dedicated sports talk listeners in East Idaho, you’ve found them. As the region’s go-to destination for everything sports, 980 The Zone delivers the latest insights, passionate commentary, and wall-to-wall coverage that true fans crave.

In addition to top-rated Fox Sports Network programming, The Zone proudly broadcasts local and regional favorites including BYU Sports, the Boise State Broncos, the Idaho Falls Chukars, and our High School Games of the Week—featuring football and basketball from powerhouse programs like the Skyline High School Grizz, Skyline High School Knights, Idaho Falls High School Tigers, Bonneville Bees, and the Thunder Ridge Titans.

We’re also the home of East Idaho’s rising hockey sensation—the Idaho Falls Spud Kings.

Whether it’s pro, college, or local prep sports, 980 The Sports Zone is where East Idaho comes to talk sports, celebrate community, and connect with the teams they love.

Key Demographics:

Age: 980 The Zone targets adults 25 and older, connecting with a mature audience invested in sports and community events.

Gender: With 84% male and 16% female listeners, The Zone offers direct access to a predominantly male audience.

Education: 78% of listeners have completed some college or hold a college degree, reflecting an informed and educated listener base.

Income: 78% of the audience earns $50,000 or more annually, making them a financially capable and brand-conscious group.

Homeownership: 61% of listeners are homeowners, ideal for advertisers seeking to reach stable and established households.

980 The Sports Zone delivers an ideal platform to connect your brand with East Idaho’s sports-minded, loyal, and influential listeners.