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980 the Zone is all sports all the time.  If you are looking for sports talk listeners in East Idaho, you’ve found them!  In addition to the Fox Sports network programs, we broadcast the BYU Sports, Boise State Broncos, the Idaho Falls Chukars, and Local High School Games of the week, Football and Basketball.

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Sandhill Media Group LLC, and its affiliate stations and companies, do not discriminate in the sale of advertising time, and will accept no advertising which is placed with an intent to discriminate, on the basis of race, national origin, ancestry and/or ethnicity. Advertiser hereby certifies that it is not buying broadcasting air-time under this advertising sales contract for a discriminatory purpose, including but not limited to decisions, not to place advertising on particular stations on the basis of race, national origin, ancestry and/or ethnicity


  • 25 year olds and older
  • There are more men listening to The Zone then women at a 84% men and 16% women.
  • 61% Own a home.
  • 78% Earn $50k+ Annually.
  • 78% have had some College or a College Degree.